HP Sauce is a staple condiment in its homeland, but most Australians had no idea what it was, let alone how to use it. To tell the story of HP Sauce in a memorable way, we tapped into something Aussies love – poking fun at the Poms. This cheeky booklet celebrates the worst things to come out of Britain, while offering a royal nod to one of its finest, positioning HP Sauce as ‘The Best Thing To Come Out Of Britain Since Forever'.
D&AD - Wood Pencil x1
New York Festival - Finalist x1
AWARD - Finalist x1
MADC Silver x2, Bronze x3