Apart from being awesome, intelligent and pretty – the most basic criteria for being MINI’s Bachelorette of the Year, is to be single. We created a series of cheeky posters that twisted the classic fairy tales all women grew up with, to show just how far they'll go to stay in the running for MINI’s coveted Bachelorette of the year title.
Laminex wanted to celebrate their 80th year in Australia. However, most consumers saw the brand as out-dated, rather than iconic. We set about changing this with a contemporary press campaign to cement Laminex as an iconic brand in the psyche of Australians by celebrating other colourful Australian icons of the past 80 years.
On Laminex’s actual birthday, a single ‘Champagne’ swatch raised a toast to 80 proud years in Australia.
When you receive a particularly large sum of money, you don’t tell people the exact figure. It’s impolite. You might sound like you’re bragging. So, it stands to reason that H&R Block’s clients would be careful with their choice of words when describing a massive tax return from H&R Block.
To launch the Festival’s positioning as a destination to ‘Discover Something New’, we created modern interpretations of classic food and beverage posters, challenging the viewer to discover new meaning with every glance.
With tax season looming, H&R Block wanted to remind people that every dollar of their tax return counts. So we decided to create posters that did just that – in a language only Aussies would understand.
D&AD - Wood Pencil x2
Cannes Lions - Shortlist x2
Spikes - Silver x1
New York Festival - Finalist x2
AWARD - Bronze x1, Finalist x3
Spikes - Finalist x1
Campaign Brief - The Work x1