Australians love their ball sports. Baseball just isn’t one of them. To put the Aces on the radar of a sports-mad nation, we needed to get people talking about the game. With only a fraction of the budget available to the major sports, we had one swing to hit a home run. So we created a series of films that saw the Aces take on Australia’s favourite ball sports and beat them at their own game.
We leaked the videos through anonymous YouTube accounts, and sports media around the world quickly picked them up. ESPN’s SportsCenter in the US named the footage “Play of the Week,” while Channel 10’s Sports Tonight named it “Play of the Day.” Suddenly, Australia was talking about baseball.
After a week of sharing, commenting, arguing and tweeting across 192 countries, the films hit TV as 30-second spots. That’s when we revealed who was behind the baseball wizardry: Melbourne’s very own Aces.
Spikes - Bronze x1
AMES - Bronze x1
Campaign Brief - The Work x1
ESPN SportsCentre - Play Of The Week
Sports Tonight - Play Of The Day