The new Monash Children’s Hospital was purposefully designed to nurture the creativity of its young patients. To launch their new donation platform, we aimed to highlight the vital role imagination plays in the healing process. Told through the eyes of a child, our narrative illustrates how even a seemingly small innovation, like a mirror enabling a patient to watch a projected film on the wall, can help a young girl cope with one of the most intimidating hospital procedures: an MRI scan.
The campaign also included a dedicated microsite where people could explore the different ways in which Monash Children’s Hospital harnesses the power of imagination to aid in the healing of children.