Athletes have long turned to beef to help fuel their performance. For MLA’s sponsorship of the 2020 Olympic Games, we needed to convince everyday Australians it could do the same for them. So we enlisted the help of Kelsey-Lee Barber’s slightly less successful brother Greg.
Bringing home the bronze at the Tokyo Olympics, Kelsey-Lee Barber became a source of national pride, while her brother Greg, became the most hated man in the country.